About This Episode

In today’s episode of Tactical Business, host Wade Skalsky sits down with Brien Lemois. Brien discusses Green Mountain Sporting Goods’ growth journey, from adding a gunsmithing section to expanding with a 7,000 sq. ft. location, and introducing a popular archery range. He touches on challenges faced due to state regulations, the impact of COVID-19, and how they’ve adapted by reinvesting in the business. Brien also shares insights into gunsmithing, precision rifles, and the passion driving their firearms and archery expertise.

Insights In This Episode

• Brien’s first growth phase involved adding a 24×30 section dedicated to gunsmithing, a trade he pursued after earning an associate’s degree in applied firearms technology.
• Vermont’s gun laws, such as magazine bans and red flag laws, have made running the business increasingly difficult, especially in an area where blue-collar workers rely on affordable access to firearms.
• Brien has fostered an environment where employees can explore their passions, such as Dave’s interest in precision shooting, which aligns with the business model and has helped expand its offerings.
• Finding parts for older firearms like Remington models has become difficult, as many parts are no longer made, forcing the team to manufacture them manually.

About Tactical Business

Tactical Business is the weekly business show for the firearms industry. The podcast features in-depth interviews with the entrepreneurs, professionals and technologists who are enabling the next generation of firearms businesses to innovate and grow.

Episode Transcript

TB131 – Brien Lemois.mp3

Brien: Right now. Try finding parts for, you know, the Remington pump rifles or any of the Remington 740 or 742. All the parts have dried up, and there’s a lot of old firearms that you can’t get parts for. In fact, you know, we’ve had to make parts. And that’s the other thing that’s difficult is we can make any part. But is the customer going to pay for the time for us to do so? Because everything we’re doing is a one off. We don’t have a CNC machine or milling lathe is it’s all manual.

Wade: Welcome to the Tactical Business Show. I’m your host, Virginia Beach based firearms entrepreneur and copywriter Wade Skalsky. Each episode will be exploring what it takes to thrive as a business owner in the firearms industry. We’ll speak with successful firearms industry entrepreneurs about their experiences building their companies, leaders and legislators who are shaping the industry, and tech executives whose innovations will reshape the future of the firearms industry. Let’s get after it. Welcome to the Tactical Business Podcast. I am your host, Wade Skalsky, and today I’m speaking with Brien Lemois from Green Mountain Sporting Goods. Brien, how are you doing today, sir?

Brien: Not too bad.

Wade: Good. I’m excited to talk to you. I’m not sure that I’ve ever talked with anybody up in your neck of the woods, so this will be a first for me. So we’re going to learn some. We’re going to learn some exciting stuff about the the northeast. But before we get into that, walk me through a little bit about how you got into the into firearms, how you got into the business side of things. What was your journey to where you are now?

Brien: My grandfather was a machinist for quite a few years. What ended up happening? My father was in the military. He helped design certain platforms for the military in terms of firearms and different aspects, so I’m bred into it. In 2005, I decided to open up a small fishing shop and in 09I got hurt at work and ended up falling back on what I knew, which was firearms. And I in 2012 went full time into the firearm industry, and since 2012 we grew from one location to two locations to back to one location. That’s about 8000ft² now.

Wade: Wow. So did you buy an existing brick and mortar store or did you start one completely from scratch? Sort of. What was that process in the beginning? How did that start?

Brien: My parents had a video store, so I attached it to that, but it was pretty much all from scratch.

Wade: Oh that’s amazing. And then when you started, were you selling like retail firearms? Was just selling firearms or. Yes. Yeah. Okay. And then did you then because I know that you’ve got basically you, you have an indoor range now. And how did the growth curve go. Right. So what was what was the next step where you’re selling firearms. You’re doing pretty well. What was the first growth phase that you guys had?

Brien: The first growth phase we had we added 24 by 30 Add on for raw. Basically Smith work. I have a associate’s degree in applied Firearms technology. So our first growth was adding the gunsmithing portion. And then from there we got a lathe and mill. So we manufacture and produce our own line of firearms. And then in 2018 we opened up our second location. That was going very well until Covid hit. And because of Covid and the state, they made a shut down. Our second location, but my first location was to remain open because we supplied components to Galvion, which is a military contractor over here. So that exempt us from being shut down. And like anybody else in the firearm industry during Covid, we experienced a exponential growth and we ended up doing is all that extra funds that we did acquire. We invested back into the business and went from it was about a 1200 square foot location and built a additional about 7000 square foot location.

Wade: Wow. And then that. And then what was that like? Was that the range and then the archery range, or what was added on in that additional phase and that.

Brien: Oh, that additional phase was the archery range. We got heavy into archery. Um, again, we added about 180ft of gun wall space. We are now the largest sporting goods store in the Northeast Kingdom. We’re probably safe to say fifth largest in the state. So that was that phase. Yeah. And then he is now gone. Very anti-gun, which is hard.

Wade: Is it hard from a consumer standpoint, meaning that your retail sales have gone down for the brick and mortar, or is it hard from a regulation standpoint where it’s you’re getting a lot of pressure from the state legislature in terms of different regulation?

Brien: Both we’ve lost. Probably back a year ago. Vermont institutionalized 72 hour waiting period. We are now in a we’re a year into that process and we can show we’ve lost $40,000 a month in sales because of it. Mm. Um, more regulation in terms of, you know, there’s just they’ve made all these laws and they’re not tracking any of them, like the 72 hour waiting period. They said, oh, it’s to stop, you know, suicide prevention, but they’re not tracking it. They have no idea what they’re doing with it. They’ve done the magazine band. They’ve done red flag laws and storage laws. In fact, we’re now involved in litigation on that because the state doesn’t the way they’re doing the. Storage isn’t quite it leaves the sporting goods butts out there with no coverage from the state. They demand that law enforcement pick these fires firearms up, and then deliver them to a storage facility where a storage facility. But there’s no protection for us to do so.

Wade: There’s no immunity granted by the state if something happens or. So you have civil exposure.

Brien: A lot of it, yes. Right.

Wade: Which then gives some ammunition to people who are on the more on the anti-gun side basically.

Brien: Yep.

Wade: And that’s interesting that you can track because you had your business, the numbers from your business for a good period of time where you had a baseline of business, and then you have a direct, a direct tracking to that 72 hour rule, to how much that impacted the bottom line. I think that’s a really good stat for people to understand, because most people would say to themselves, well, what’s a 72 hour waiting period? What’s it going to hurt? It’s a restriction. But you know, people will still go in and get their gun, but that is a significant drop from just the waiting period.

Brien: Because of the industry we’re in, a lot of people would travel hours and hours to look at our inventory. We have a good selection of used guns. We have a bigger selection of used guns. We’ve got a lot of individuals that now have passed and their family are consigning their firearms to. So we’d have people traveling two, three, four hours to come to our shop to see our inventory. And now they’re not doing that because it’s not advantageous for them. It’s just more costly. They used to do this route every quarter or whatever. They don’t do that anymore.

Wade: Do you guys also have a firearms range as well or is it just an archery range?

Brien: It’s just an archery range at this point. The only actual firearm range in the state of Vermont is Penrose. We were looking at doing it, but the Vermont has what we call active 50. And it is extremely difficult and hard to get permitting before we even did our 6000 7000 square foot addition, there was $30,000 we had to pay for site visits permits. They were concerned about little brown bats. They the state did a traffic study to see how many cars would go by, and initially they wanted to put in a stoplight and a 50 mile an hour zone. There’s a lot of Vermont says they’re very business friendly, but they’re not. And just this past year, our taxes, our property tax went up an additional $3,000 for no reason. They’ve institutionalized a tax for, what do they call it, the child care tax, where we have to pay a percentage of our employees paycheck to the state to pay for child care. Even if our employees don’t have children, we are still mandated to pay that.

Wade: Yeah. There’s not a lot of influx of people going to Vermont. So most of the people that live there have like deep connections there. There’s a lot of family there. So it’s not just something where you can just like leave because you have such deep roots there. So it’s for businesses. You’re stuck because of geographically where you are, the connections that you have. And did you say that there’s only one shooting range in the entire state? Yes. That’s insane. As a firearms enthusiast, that’s crazy. And I think this is a great conversation about how to deal with that situation. Right. So you’re basically stuck there. It’s not like you can basically move, right. Because you’re from. No. So what how do you guys handle all the regulation? How do you handle the fact that you’re in that environment? Is it just one of those things where you’re just trying to stay on top of everything, or you just are just stoic about it? Or how do you handle that scenario?

Brien: Well, for me and my wife, because my wife technically owns the place, she kind of, I don’t want to say employs me but keeps me out of trouble. It’s a lot of sleepless nights. We have close relationships with the ATF and our local authorities. We work with the Public Safety Council, which is the way Vermont does things. Everything goes through like the state police and their main office, which is public safety. And then everything goes from there. And honestly, Vermont doesn’t really have much in way of enforcing a lot of the laws because a lot of them are just arbitrary and could lead to more civil stuff than criminal on our end. And it’s it’s like I was saying with the storage program, we’re now being sued for something that we had very little control over. Somebody got charged with a crime. State police brought us the guns. You know, we charge a very small fee of $1.25 a day for the firearm, and the state required us to have it. And we got to insure it. We got to do this. We got to do that. Maintain the customer’s property. Yet at any point in time, we can be sued. And that’s what’s happening now. And the state doesn’t help us out in any way. One of the biggest things that the state has is they pass a lot of feel good legislation and without a lot of common sense. Although I don’t agree, like with the universal background checks, I can logically understand why they’d want it.

Brien: And that’s one of the bills that we now have. Everybody has to go to a shop and do a background check. I think the way they’ve pushed it and did it was incorrect. But we have a huge fentanyl crisis up in the Northeast Kingdom. We’ve had a lot of major crime that’s happened over the last 2 or 3 years. And it’s funny, in 2018 they pass all these laws and since 2019, our violent crime and murder and just all of it has gone up. There’s a correlation there. But, you know, nobody really at the statehouse wants to talk about it. Granted, Vermont’s mostly a supermajority Any Democratic or Democrat run house, so that that hurts us quite a bit. The governor tried to veto a bill. It was a 13% increase in property tax. And the legislature decided, no, we know what’s best. We’re going to pass this even though a lot of people are like, we can’t afford it. Vermont, where we live in the Northeast Kingdom, we’re about 7000mi². We’ve got about 30,000 people within that 700mi². And it’s predominantly blue collar, hardworking farmers, mill workers, tradesmen. And it’s expensive and it’s hard, and it’s even harder for our business because of all the laws they’ve passed since 2018. We’re seeing a lot more stolen guns. We’re seeing a lot more crime.

Wade: Yeah, well, and the population of Vermont, you only have 650,000 people in the whole state. When you have a population that’s that is that low? Any increase in crime is going to seem to have a disproportionate effect, right? Because it’s just not used to it. And also so the crime is going up and they’re making purchasing a firearm more difficult. Everything is backwards. And that’s unfortunate that you guys are experiencing that. Are you seeing the same types of regulation on the archery side, or is that they don’t that they look at that more as they don’t have any issues with that?

Brien: They don’t have any issues with the archery. In fact, a lot of the gun legislation that they’ve passed contradicts what they’re saying. Well, we’ve got to do for years. They said, well, you don’t need this for archery or you shouldn’t be able to use this for hunting and rifle season because of it’s an unfair advantage. There’s this whole big movement to redo trapping laws in Vermont. There’s this whole big movement to ban coyote hunting and bear hunting. On the archery side, there’s hardly any regulation. In fact, Vermont two years ago opened it up for crossbows. Anybody, even if you didn’t have a disability, could use a crossbow. And anybody who is in the archery field. Crossbows are great. They’re fun, but it’s easier to hunt with. It’s not as challenging. And your die hard recurve and compound hunters, they’ve got their own opinion. I don’t want to rain on anybody’s parade but me personally, I think using a crossbow and rifle very little difference in the terms of distances we’re shooting. Most people up here are within under 100 yards, we’ll say. And a crossbow. If you’re good with it, you can shoot 100 to 300ft with it.

Brien: Well, the.

Wade: Pounds per inch pressure on those crossbow bolts can go through body armor like it’s. It’s almost like shooting a gun in terms of the stopping power of those things.

Brien: Yeah.

Wade: Well, that just goes with the on the regulation side about how the people that are making the laws have zero understanding of anything regarding firearms. They don’t understand firearms. They don’t understand the difference between how much output a crossbow will do compared to a bow. Like they just don’t get it. Like, and some bows can go through body armor too, So it’s not like they’re their toys, like they’re dangerous. And so they have to be treated with respect, just like anything else. This episode is brought to you by TacticalPay.com. Every few years, it seems large banks and national credit card processors suddenly decide that they no longer want to process payments for firearms and firearms related businesses, and so they drop these businesses with almost no notice, freezing tens of thousands of dollars in payments for months on end. If you want to ensure your partner with a payments provider that is dedicated to supporting the firearms industry, or you just want to find out if you could be paying less for your ACH, debit and credit card processing, visit TacticalPay.com. Again, that’s TacticalPay.com. I find it fascinating that you guys have an archery league, and I thought this was cool. I was looking at this where you have like an indoor video game system for the archer. Archery, where you can shoot at different things on a screen and it scores the hits. Almost like the fastest on the firearm side. So I thought that was really cool. Is that a large portion of your business as the archery side of things?

Brien: No, we have a couple of other archery businesses around. The closest one to us. He’s really small, but he’s a great guy. His name is Paul Tice. He owns Archers Haven. We work closely with him. A lot of times when we have things that are out of our realm will recommend customers going to him. And then you’ve got Polsky’s, which is one of the largest archery retailers in the state. And a lot of people still go there. We haven’t gotten quite known for our archery section. It’s a process. We haven’t done a ton of marketing, which we I’m working with a mentor and a company to, to expand our marketing and help us fine tune our business plan. It’s called bridges for billions. And I work with a he’s a Harvard business graduate. His name is Kyle. He’s a great guy and he’s helping me fine tune that aspect.

Wade: That’s awesome. One thing about the regulation environment that you’re in is that you do need to have these income streams for your business that are resistant to regulation, right. And I think that’s definitely on the side. You have like a rocks and minerals side of your business, which I think is interesting. What is that all about exactly? Walk me through that a little bit.

Brien: Well, my wife, she loves rocks. And she came to me and said, I have an opportunity to purchase rocks at wholesale. Now, either I can purchase them at wholesale and I’ll have rocks, or I can purchase them wholesale, have rocks and sell rocks. So I went, okay, that’s what she wanted. And I was like, that’s fine, at least I’ll make money on it. Me it’s a rock is a rock. But there’s quite a bit of different minerals, I guess you’d say. And yeah, we’ve got a fairly large collection of minerals and rocks that are now for sale.

Wade: Well, and again, the one thing that is when you have a large space like you do, you can experiment with a lot of different types of inventory. And there there’s demand. There’s demand in that, that part of the country for that type of thing. So I think that’s great that you’re experimenting. And I think that’s the key thing is that I think sometimes people in the firearms industry, they get super focused on, okay, well, we’re going to stay in this one very narrow niche, but you got to experiment and you’d be surprised. I think some of the things that you can discover, let’s change tacks a little bit now. And what I want to talk a little bit about is about the gunsmithing, because I’m very pro gunsmithing, and I think it’s something that I think a lot of businesses would benefit from focusing on because there’s opportunity, given that a lot of the gunsmiths are aging out. Oh, yes. So walk me through a little bit about your experience in the industry and the gunsmithing side, how that’s impacted the rest of your business, and what if someone was interested in doing that? What is the path for that?

Brien: There are a ton of schools out there that offer great programs, and some people learn online and they can do that. I would strongly recommend Gunsmithing. The machining side was taught to me by my grandfather. My father was more of the gunsmith and making parts along with what my grandfather did. My grandfather was a very important person in my life. Tragically, he was murdered in 98, but he was a World War Two vet and he dealt with medals and whatnot. He never really got back into like firearms because once he put down his rifle, he was like, I’m done with that. But my father taught me all about the mechanisms of a firearm and how they operate and how it worked and really sparked that interest. And I was the type of kid at a very young age that liked taking things apart and putting them back together. I did it with electronics and everything else, and my family really fostered that. I was more hands on. So with in terms of business, it’s a great added value because a lot of people, they don’t understand cleaning of a firearm or how a firearm works or scopes, and you’ve got to do certain things and it’s just an added revenue stream. A lot of individuals now in the day of the ah, I hate to say it this way, but that’s really Legos for adults because they’re so modular. But with the gunsmiths now, 90% of them are aging out or are passing away.

Brien: And it’s really a hands on business. You can learn online. And like I said earlier, most people can. There are some that there are just some things you have to have in front of you. Having being taught, being shown everything in a classroom setting theoretically works, but when you run into when choke stoops tuck or a broken firing pin and they don’t make those anymore, you got to have to sit there and understand and know how to make it. Yeah, it looks all great on paper, but actually executing it. We’ve hired another gunsmith. His name is Tony. He’s a graduate of the one in the Pennsylvania Gunsmith school, and they taught him a lot of hands on things. One of the things he likes to do is he’s more of the artsy. He likes the engraving and that type of thing and making parts and fixing stocks. So there’s a whole realm of things that you don’t need a ton of space to, to do a lot of this gunsmithing a lot of it you can do at a workbench. You don’t need a lathe or a mill to do, you know, basic gunsmithing hundred dollar punch set from Grace and $100 screwdriver set from Grace. Tools would work you fine. Real avid now has punches and screwdriver sets for pretty much everything that you’d need to work on guns, and it’s just it’s to replace springs or any of that. It can open up a whole nother revenue stream.

Brien: Yeah.

Wade: And the supply is limited. That’s the thing is, regardless of what people are like, oh, I don’t know how much demand there is because of the supply is limited and the supply is only going to get more limited. Like as ten years from now, five years from now, it’s going to be impossible to find someone to do gunsmithing work quickly. Do you have a backlog right now, or is it in terms of you guys have a pretty quick turnaround time?

Brien: Oh, depending on the job? Yeah. On an average we’re about six weeks out. 4 to 6 weeks, depending on what it is. We can do a custom build, one of our custom builds. We’re about eight months depending on supplies for barrels and parts and stuff like that. That’s the real nick in the armor is the supply, because a lot of the stuff isn’t made here in the States anymore.

Wade: So you’ve got those three factors, right? So whatever the demand is, then you’ve got the gunsmithing people are aging out, but then you have on the machining side is that there’s some parts you can’t get right. There’s a whole there’s a whole inventory of firearms out there as that still work. And because firearms last forever. If you take care of them, they just don’t have parts. Right. So as an entrepreneur, the entrepreneurial side of me, I write for the firearms industry. So on the that’s the theoretical side, but on the hands on doing things side, I think that’s a very untapped market. I think there’s a lot of growth potential there.

Brien: Definitely. Right now try finding parts for, you know, the Remington pump rifles or any of the Remington 740 or 742. I do have supply of parts, but they’re drying up quick. The Northeast Kingdom, the Benoit family made the 7600 and the wood gun of Vermont and the 742, but they haven’t been made in years, and all the parts have dried up. And there’s a lot of old firearms that you can’t get parts for. In fact, you know, we’ve had to make parts. And that’s the other thing that’s difficult is we can make any part. But is the customer going to pay for the time for us to do so? Because everything we’re doing is a one off. We don’t have a CNC machine or mill, and lathe is it’s all manual. It’s not concede. So it takes us a while to make the parts. I’ve made suppressors. I’ve made receivers, I’ve done the gambit on it. It’s just time consuming.

Wade: Yeah, it’s a highly sought after skill and that’s why it can be expensive to get done. It just has a lot of positives to it. I always encourage people on that side. I always like to talk about the gunsmithing and the machining side. Which leads me to my next question is I was looking at your custom rifle builds. Are you into precision rifle shooting or are you just into making them?

Brien: I’ve done the precision rifle shooting. Dave White, he’s a he’s an employee of ours, very much like family. He’s been with us for many years. He’s the real push behind the precision part. He participates in the PRS and the NRL hunting. He’s tried to get me into it, but I wear so many hats within the business. I don’t get a lot of time out there. They do make me go to a company called Backwood Outfitters in North Carolina once a year as a vacation for one week, where I get to go and shoot deer and that’s forced. Otherwise, I’d never take a day off. Right.

Wade: So for the custom rifle builds, because those are really cool, I’m looking at them. I just think that’s cool. I don’t do precision shooting, but I like talking about it because I think it’s just cool. How did that part of your business evolve? When did that happen? What was the decision making process to do that? Because that is something that is beyond your geographic area. Obviously, if that’s something that can be promoted to the whole country. So walk me through that a little bit.

Brien: I got really into it just talking to Dave and watching some YouTube, and it was really more for Dave. He he lives and breathes it. He actually has his own company. It’s called Cold Bore Institute, where he teaches people to, to shoot out to a long range. He took my nephew out, who really never shot before with an AR platform, one of our AR platforms and a 6.5 Grendel, and within an hour got the kid consistently shooting a 12 inch gong at 11 100 yards. So it was really Dave and that that’s Dave’s passion. And one of my business learnings. When somebody is passionate about something, I try to learn about it and if it’s in line with my business model, help promote it and expand on it. When I have individuals that wanted the PRS rifles, I focused that more towards Dave, and Dave loves doing that. He loves just tuning rifles and things of that nature. So I’ll let him. Not only when he’s running the front or whatever, he can go out back and he’ll help build some of the PRS rifles, and it was really around him and his love for it. I like investing in others passions, especially when it’s in line with my business model.

Wade: Yeah, well, and it’s in line with your skills too, right? Because you have you’ve been a machinist for like, forever and gunsmith forever. So you’ve got those, those abilities. And so you can does that meaning of the sort of meaning of the demand and the supply and then your skills. And so I just think that’s cool. I was looking at the precision rifle. It just looks sweet just looking at it. And obviously you can trick it out however you want. Oh yeah. And the most important thing for precision shooting is keeping the variance on the machining incredibly small. You can have almost no defects in terms of putting it together. Walk me through a little bit about the challenges in making a precision rifle.

Brien: Like anything, the foundation is your action and there’s a lot of companies out there either defiant, Fortis. There’s just a lot of good actions out there. And then what we do is we’ll build off from one of their actions, and it’s just making sure everything is concentric, everything’s aligned, the tolerances are within spec. You got to really have sharp tooling. Your lathe has to have almost zero run out. No matter what. You’re going to have run out on a lathe, but to try to minimize all that. So everything is squared, your receiver squared your barrel or your threads, it’s all squared. And then you work on your stock. There’s a lot of great stocks out there working with harmonics of the rifle. And what a lot of people don’t realize is most of the off the shelf rifles will shoot a thousand yards. Will they cut the same hole? No. That’s where you get into the precision rifles. And then it’s working up a load for that specific rifle, working with the harmonics of that rifle. So you get the best possible performance out of that.

Wade: Yeah. And that’s an important thing to realize too, is like, yeah, what type of bullet are you going to is going to work best? And then also like you said, like what load of bullet like in terms of like how do we want to if we’re going to make our own, our own rounds or whatever. And so it’s so technical. How do you test it. How do you test something like that? You know what I’m saying? To make you just go shoot it or you have your friend shoot it or what is the testing process of it to make sure it’s in alignment with kind of what you’re looking for. Yeah.

Brien: We go out and we’ll test fire it. We’ll work with the harmonics of the rifle. We’ll work with the standard deviation, trying to get that as low as possible within. You always want zero, but you’re never going to get it. We want to keep it within 5 to 7 deviations. Some of its bullet quote efficiency. There’s we’ll go out and we’ll lock it down in a lead sled. We built one for a gentleman in North Carolina. It was a 280 Ackley. And at 200 yards, you literally you could put a quarter on it. And we locked it in a lead sled and we developed a load. And like I said, that that’s how we test it. Everything that we produce, we test. We’ve had some customers that get upset with us, but it doesn’t leave our facility unless it is a 110%.

Wade: And they get upset with you just because it’s taking time. Basically. Right.

Brien: Yeah.

Brien: They’re so excited. They’ve got six, $7,000 tied up into this rifle and optic. And they want it right then and there. And we’re like just not quite to our specification. It’s a large investment and we want to make sure it’s 100% right?

Brien: Absolutely.

Wade: But I think that comes from the tradition of craftsmanship that you have in your family, right? Your grandfather, your father, you you inherit those things. And it’s just it’s in your character to, to be able to do that. So. Well, listen, we’re running a little up on the time here. I’ve so enjoyed talking to you today. I know that the website is GM’s GV. Com and what is are you on socials or what is the best way for people to reach you if they have questions about maybe.

Brien: Yeah, we’re on Facebook at Green Mountain Sporting Goods. Yeah, we’re out there on Twitter or X. The best thing is visit our website or visit our Facebook channel. We do have others, but I don’t monitor them as much. I’ve got to get better at it, but those are the two platforms that people can get Ahold of us.

Brien: Yeah, on the.

Wade: Contact page, obviously it has to send you a message, and I’m assuming that goes to you or someone on your staff and. Yeah. Okay. Great.

Brien: Great. Yeah.

Brien: And then Facebook and the other platforms with the gun industry, they frown on us and we’re always getting shadow banned and all this other stuff.

Wade: So that’s why I always tell all of my clients almost every single interview I do. I tell everyone is X and Twitter is the way to where to build because you have the least likely chance of getting getting de-platformed from that platform and gun. Twitter is alive and well on on Facebook. So. Or on on Twitter. I’m sorry on x Twitter I have clients on there. So I always encourage people to go to that. So well listen Brien, again it’s been great to talk to you today. I’d love to talk to you again in a few months and see how things are going and what you guys are doing, what you got on tap. Because if there’s one thing that I have seen from your your arc is that you’re always looking into expanding into new areas that maybe some others aren’t thinking about, and they can benefit from what you’re doing.

Brien: Yes, definitely.

Wade: Awesome. Well, thanks for coming on today, Brien.

Brien: Thank you.

Wade: You’ve been listening to the Tactical Business Show by TacticalPay.com. Join us again next episode as we explore what it takes to be a business success in the firearms industry.