Matty Nelson From Seekins Precision: Elite Strategies At Differentiating Your Business In A Crowded 2A Marketplace

About This Episode

In today’s episode of Tactical Business, host Wade Skalsky sits down with Matty Nelson, a former Green Beret with 10 years in Special Forces, now thriving at Seekins Precision. From teaching elite military units to crafting top-tier firearms, Matty shares his journey of service, transition, and passion for precision shooting. Discover how Seekins designs rifles that redefine quality, innovation, and user experience, all while empowering shooters with the tools and skills to excel. Learn about the evolution of their flagship FX series and what’s next for Seekins in 2025!

Insights In This Episode

• Seekins differentiates itself by manufacturing 98% of its firearm components in-house, ensuring high quality and cost-efficiency.
• Matty’s approach to product training emphasizes improving shooters’ skills over simply pitching products, creating deeper brand loyalty.
• The FX3’s modularity enables shooters to switch calibers easily, enhancing versatility for training, hunting, and competition.
• Engaging sales staff with hands-on training fosters authentic enthusiasm for products, translating to increased sales performance on the floor.

About Tactical Business

Tactical Business is the weekly business show for the firearms industry. The podcast features in-depth interviews with the entrepreneurs, professionals and technologists who are enabling the next generation of firearms businesses to innovate and grow.

Episode Transcript

Wade: Welcome to the Tactical Business Show. I’m your host, Virginia Beach based firearms entrepreneur and copywriter Wade Skalsky. Each episode will be exploring what it takes to thrive as a business owner in the firearms industry. We’ll speak with successful firearms industry entrepreneurs about their experiences building their companies, leaders and legislators who are shaping the industry, and tech executives whose innovations will reshape the future of the firearms industry. Let’s get after it. Welcome to the Tactical Business Podcast. I am your host, Wade Skalsky, and today we’ll be speaking with Matty Nelson from Seekins Precision. Matty, how are you doing today, sir?

Matty: Fantastic. Thank you so much for having me on, I appreciate it.

Wade: I’m excited. We were talking a little bit off camera and I was like, I gotta stop talking because I gotta get this stuff recorded. But I’m really looking forward to talking to you. We had some technical difficulties, but now we’re ready to rock and roll. So first of all, I got to ask, where is the name Matty come from?

Matty: So my my God given name is Matthew, but the only people that call me that I think have been my mother since I was little and only when I was in trouble. It’s been Matt most of my childhood, but I picked up the nickname Matty running around as a Green Beret. So we had a couple different guys with a couple names that were a little too close. So get garbaged over some of the radio chatter. So Matty’s, they started calling me and that’s what stuck.

Wade: Well, and that leads me to my first question I always like to ask people is, so what brought you? What was your arc to the two way business? Right? What brought you into the business that you’re in now? Obviously, your past in the Green Berets, but how did that segue work?

Matty: I did ten years as a Green Beret attached to a seventh Special Forces group. I had a blast. I got to do a ton of cool things. I got really lucky. I got to do more, probably in ten years than most guys will do in 20. So I was looking at right at that ten year I was going to have to re-up again. It was going to be to the next re-up after ten is called Indef, which means you’re in for 20. And I had a packet at the EAA board, which is the master sergeant board for the Army. And once if I was approved for that, I’d probably have maybe two and a half, three years more team time, and then I’d have seven years like as admin, not doing Green Beret stuff anymore. And the more I looked at that and the more I talked with the wife about it, like I got to run it out pretty good. I was gone between 300 and 320 days out of every year, depending on like deployment and then stateside school schedule and a couple different things. So I was gone a lot and she said, hey, you’ve had a good run and had some pretty close scrapes.

Matty: Maybe we should punch before before your luck runs out. So we got out and I started contracting for the Air Force down on Hurlburt Airfield, teaching there soft pipeline pilots how to do Army stuff because they’re great pilots, but put them on the ground and shooting land nav, defensive driving, combative skills. So I got to teach a bunch of that stuff. I did that for about a year as a contractor there and then was teaching pistol, carbine and precision long range courses for a good friend of mine, Brian Morgan, who had opened up a long range shooting facility that caters just to tier one, tier two long range sniper units in the military. So just the soft guys. And he knew Glenn Seekins and introduced the interview for their right time. Right place fit a lot of needs that Seekins needed. And I got hired on in 2018 and continued to teach for Brian Morgan at his facility here in Idaho. So I do that 10 to 15 weeks a year and work at Seekins the rest of the time. Having a blast.

Wade: Yeah. That’s awesome. And the one thing that sticks out to me when you were talking about sort of the, the skill stack that you were teaching people is land nav. And I was like, oh, land. That’s a personal weakness of mine that I always need to work on. Before we get into specifically about what you guys do over there. How did that work in terms of going from being in the military, doing stuff that will never be replicated again? You know what I’m saying? Just like like you said, lions being lions. How was that transition for you? Was that an easy transition or was it hard? How did you deal with that transition?

Matty: It’s an ongoing thing. You get out and you’re good to go. The phrase that probably puts it best for me right now, particularly viewing some of the stuff the military has had to deal with in the last couple of years with some of the woke agenda that’s made its way into the military ranks, which is super unfortunate, but I think my favorite saying is I miss the clowns, but not the circus. My boys that we deployed with that I went to all those schools with their dear friends and brothers of mine, and I miss those guys a lot. I miss the adrenaline. I miss the stuff we got to do. I got paid to skydive and shoot bad guys in the face. It’s the best job ever. So there’s a big transition when you can’t do that anymore and you get out. And PTSD is a thing. There’s many different variations of it, like we were talking about earlier. For soft guys, PTSD is a little bit different. It’s not like they portray it in the movies. A lot of times where they wake up in a cold sweat in the middle of the night, breathing deeply, like, oh my gosh, because they were dreaming they were back in a firefight or something. Those guys have all been apex predators their entire career. That’s what they trained for. That’s what they volunteered for. So PTSD for those guys tends to be a little bit different. Anger management issues, some things that are there that kind of creep to the surface, and there’s some good sources out there to help those guys deal with some of that stuff. So it’s a daily thing. It’s pretty fun, and I tend to still seek a little bit of some a little bit of adrenaline junkie. I ride horses, I ride motorcycles, I still get to do some pretty fun things.

Wade: So one thing that’s really cool that we’re going to talk about, which maybe is a good transition to talk about, is things like precision shooting, for example, really center your mind. It’s one of those scenarios where if you are into precision shooting, you’re not thinking about anything else. Everything slows down. And this can be for normal people too, right? This is you know, a lot of those issues get filtered out and you’re just focused on just doing that one thing. Have you found that to be helpful? Yeah.

Matty: It’s a really good place to to let everything, like you have to be hyper focused on the task at hand, because there’s so many factors that go into shooting a target at distance. If you’re trying to shoot a small target 8 or 900m, then there’s so like, is my dope correct? Did I get a good laser on the target? Have I dialed it correctly? What’s the wind doing for the first 200. The second 200? The third 200m all the way out to the target. How do I adjust for that? And if you’re not paying attention and really in that moment and concentrating just on that stuff, then that is immediately evident downrange when those rounds are not landing where they’re supposed to. So yeah, having the ability to to do that, the other side of it that I thoroughly enjoy, and one of the reasons I liked being a Green Beret more than any other branch of Special operations is I got to be a force multiplier as a Green Beret, and then I was a good enough instructor and a good enough shot while I was in to continue to be asked to do that on the outside and continue to teach and instruct these guys that are now coming through and taking the reins up and going and taking the fight to the enemy. And that’s what I love more than anything, is the ability to teach and pass on that valuable information.

Wade: Yeah, it’s great that you still have that connection because someone like me, who’s never served, if I was to get into come take a class from you, it would be a great skill for me to have. But I’m not a force multiplier in that way. Where you have other guys going down range, what you’re teaching them is they’re going to put to good use in terms of in the military. So that’s really cool that you still have that connection. So. Well, that’s a great segue I think into talking about let’s talk a little bit about sequence precision. Like what do you guys do. Give me the kind of the 30 zero zero zero foot view. And then we’ll start to drill down into some of the other some of the cool stuff you guys do.

Matty: Yeah. So we’re a firearms manufacturer. We started back in 2000 or 2004. Glenn Seekins is the owner of the company and he’s a fantastic boss. I love working for him. He was out on a hunt in 2004, and he had a pair of like old steel scope rings break and he missed the buck of a lifetime. Couldn’t believe he missed the shot. Looked at his stuff sure enough, like it had sheared on the bottom, and he thought, man, there’s got to be a better way to do this. And so he rented time on a CNC machine, took some classes, did some things, and self-taught programmer, how do we do this? How do we do that? Came up with a unique set of scope rings that was made out of aerospace grade aluminum with very fine tolerances, less than half an eyelash width for the tolerance in the concentricity of the scopes. And once the scope rings once upon a time, 20 scope rings is a big order. And that went from where they are now to now. We’re a multi-million dollar firearms manufacturer that makes everything from scope rings, other small parts and accessories gas gun, large and small frame, and then a whole smattering of bolt guns depending on what the flavor is you’d like to shoot. So it’s it’s been a fun ride.

Wade: That’s a classic America can do story. It’s like, okay, I have this problem. I’m just going to go fix it. In a way, if you have that problem, chances are a lot of other people have that problem too. Yep. So the first person to go, well I’m going to fix that. I’m going to fix it. And you just have that right skill set. And that’s amazing too. I grew up in North Dakota. It’s a hunting culture. I know the pain of your equipment failing. Just that’s mostly because I’m bad at maintenance. All right. So you have a whole range of things to to talk about there. Let’s go with the sexy stuff first and go with the actual bolt action guns that you guys make. What is your overall philosophy if you have one of those guns making them? Like do you have an overall philosophy on how you approach that business?

Matty: Yeah we do. So one of the things that kind of separates us from the rest of the market is we make 98% of that gun in-house. So the only thing we don’t make on our bolt guns is the rubber butt pad and the trigger. Every other part we machine right here under our own roof. So every barrel action, bolt, body, bolt, handle, bolt, face, the extractor on the bolt face, the firing pins, the shroud. Every single part of that rifle we make right here under our own roof, which means that we are a little less in capacity. But the quality speaks for itself. That it also allows us to sell rifles that would be several hundred dollars more expensive. Because if we had 13 different machine shops making stuff, then we got to pay that machine shop, plus the shipping, plus the assembly on this end and all that gets added into the final price tag. So instead of having a $2,500 rifle, that is very much the accuracy and durability and quality of what you would expect for paying that much for a rifle. We can sell it for 1895.

Matty: So the Th2 lineup that we have falls right in that category. And it is it’s a fantastic kind of do it all rifle. It’s the flagship of the company. It was a project that ended up being an accident of all things the so we did gas guns for a long time. And in 2017, Glenn Seekins, Eli Nightingale, our lead programmer, and Lucas Mattoon, our head of quality control, we’re all getting ready for hunting season. And they were all looking at each other like, man, we all have a bunch of different bolt guns and we don’t really like any of them for X, Y, or Z reasons. So what if we just like we got a big machine shop in the back? What if we just made one so they got serious about jamming them up and the fun was born. They took that to show and it was an immediate hit. And that progressed into the QE2, which has been the flagship of the company for the last several years. And in 2025 and show season, we will be unveiling the Fx3. So we’re very excited about that one.

Wade: And I love that because everybody basically sat down. I was like, okay, what does everyone hate about this? Hate about our guns that we have, right. So like, well, so it goes for me. Maybe it’s x, Y and Z. And then you got like five people and they’re like, all right, let’s make a gun that doesn’t have any of those. When you have a smaller manufacturer and this is the thing I write for the firearms industry, right. And so and I have some smaller clients that I write for on the production and manufacturing side. And what I’ve discovered though is that because they’re small and they do everything in-house, they can take chances on things like they can do stuff like that, right? Whereas if you were like a big large, if you’re a Glock or whatever, you have to, everything’s got to go through a board and everything’s got to be cost $1 million just to figure out if you’re going to do it or not. And it’s the nimbleness of a smaller you guys aren’t small from a you do a lot of volume, but in terms of business but small in terms of manufacturing, right? You’re not pumping out 20, 50,000 guns a year, right? So, so. And that’s a great you guys are nimble unless you do stuff like that, which I think is just awesome. Well, and so what was the thought process going from the two to the three in terms of your is it just basically okay, we’re ready to do what we’ve learned over the time, or you want to ride that wave right now that’s going into precision shooting. What was the business reason for expanding from that flagship two to the three?

Matty: It will be a little bit of a long answer. We kind of have a smattering of bull guns. So we have the FX two and then we have the element which is like its big brother and it is designed for extreme light weight stuff. So it’s got a shorter barrel. It has an aluminum receiver with a stainless steel sleeve. We save tons of weight on that one, like it’s like five and a half pounds for the short action. And then we have its big brother, which is our custom shop rifle called the Slam. And that has a like a the element barreled action in it. And then it has a hand-laid carbon fiber forend, which is the fit form feel of a traditional hunting stock. But then it has a chassis folder on the back end which really separates that one. But as we looked at, hey, a lot of people like the element for these reasons. A lot of people like the Slam for these reasons. A lot of people like the H2 for these reasons. We were looking at, hey, how do we make it even better? So Glenn Seekins, there’s several different owners groups on on different social media forums and things. Glenn Seekins got on there and said, hey, you guys have been awesome. You love the H2. What can we change about it? Right here comes all these answers from from guys. And some guys are credible. Other guys are not. You know how that goes anytime you blast something out to the to the general wide world. But there were a couple things that we took out of there that everyone was just like a consistent hitter. So we took the H2 and we said, all right, if we’re going to make it to F3, we want to be sure that we solve these main issues for our customers.

Matty: So one of them was a adjustable cheek piece and length of pole. So that’s on the new Fx3 stock. The other one was a quick change barrel system, just like our big chassis competition tactical style bolt gun. The Hit Pro has a quick change barrel system, so they wanted that on the fx3 so they could go from caliber to caliber, depending on what they were hunting, what their quarry was, they could go. So now you can go all the way from two, two, three, all the way up to two, six, five PRC in the short actions. And you can change back and forth from seven PRC to 300 PRC in the long action. So bunch of different caliber offerings. Quick change barrel. It’s one tool. It’s super simple on and off the gun and you’re off to the races and then shorter barrels. So those were the big ones that everyone addressed. So now the Fx3 will have two different barrel length options, our traditional 24 and 26 inch barrels for those guys chasing performance, want to get the most velocity out of that bullet. And then we’ll have shorter barrels for the guys that are, hey, this is for sure going to be my hunting rifle. I’m going to suppress it. I need a little bit shorter barrel. And then that makes it that much more packable and easy to maneuver and carry around and use in the field. So that was the reason for the move from the FX two to the FX three. We looked at all the stuff we had and how do we make the FX three continue to be the flagship of the company and lead the charge into the next iteration of things we’re going to do here at Seekins Precision.

Wade: This episode is brought to you by TacticalPay.com. Every few years, it seems large banks and national credit card processors suddenly decide that they no longer want to process payments for firearms and firearms related businesses, and so they drop these businesses with almost no notice, freezing tens of thousands of dollars in payments for months on end. If you want to ensure your partner with a payments provider that is dedicated to supporting the firearms industry, or you just want to find out if you could be paying less for your ACH, debit and credit card processing, visit TacticalPay.com. Again, that’s TacticalPay.com. I love that because from a business perspective, right? Because we are a business podcast is that you start with, okay, we’ve got our flagship product. And then instead of trying to figure it out yourself, you’re like, well, what is our customer telling us? Because we have a large enough customer base now that’s testing the gun for us every single day, right. So they’re going to give us they’re going to give us things in real life field conditions that we can’t replicate in the shop. Yeah, I love that you can listen to your customers. Right. So that’s amazing because you’d be shocked how many businesses don’t do that. And then number two is what I love about it is the modularity. Is that a word I make that up of that gun is because for someone like me, for example, I’m not even a larper, right? It’s like a normal human who likes to like, shoot, right? And so if I can, that’s why I like my Glock, right? Because, like, it’s so interchangeable, about 500,000 different ways. Whatever I want, I just shoot my Glock, right? Like, that’s all I.

Matty: Need to be adjusted.

Wade: Give me this Glock, and I can trick anything on it, and I want it. And there’s 10 million options for me, right? So. And what I love about what you guys are doing is that you make that so people can trick it out how they want. And that’s amazing because some people can’t afford to get like three different long precision rifle guns. Precision rifles.

Matty: This allows you so like with the barrel change system sequence, barrels are $550 a piece. So that allows them to hey, I have my trainer. I got like a 308 where the animal’s a little bit cheap. The barrel life is forever. I’m going to burn it to the ground. I’m going to shoot it. But then I have my 6.5 PRC barrel that I can spin on there in two minutes. Super easy. Rezero the gun. Apply the new data and then take that out and go hunting. But then all of your practice, all of your stuff is done with the same platform. You don’t have to have. You don’t have to purchase two of the same gun, or your practice gun is different from your hunting gun, which is different from your competition gun. Like they can all be rolled into one platform now, which is super convenient for our end users.

Wade: So I actually totally understand that that actually this is the problem with doing this podcast is every time I do a podcast, I’m like, I’m gonna have to buy something now, right? Because. Right. So for me, in terms of like I, an analogy is the Glock, right? So like from a home defense by the bed Glock 17. But then for EDC, Glock 19. But it’s the same grip. It’s the same. Everything is the same on it. Right. And so I don’t have to change how I don’t have to change the grip. Don’t have to change the stance. I don’t have to change anything. I’m always shooting the same gun. Right. And then from a performance, from a performance perspective, I’d rather personally think to get let me get 10,000 rounds off the same platform, then 5000 rounds off platform one and 5000 rounds off platform two. When I’m training, does that make sense? And is that what you’re saying is what you can do basically what you guys are doing? Exactly.

Matty: Well, that quick change barrel, you can have your you can go to an NRL competition and shoot A65 Creedmoor with a 24 inch barrel where you’re just chasing velocity and you can change that barrel out, have a 24 inch 308 barrel that your training barrel that you’re. So you’re still getting recoil impulse. You’re still getting all the things you want to do with the training rifle. So you’re building good positions. You’re able to follow the recoil, everything else. And then you can swap it over and have your six five Creedmoor super short barrel suppressed that your hunting rifle. And it covers all three of those platforms with one tool. Spin the barrel off, spin the barrel on, tighten it back down by hand and you’re off to the races.

Wade: That is a very smart idea from a business perspective. To another analogy would be like Apple, right? So if you’re going to have an Apple phone, then you can capture everything with an app like you can use your phone, you can connect to your desktop and have a mac, or for the office or in the field or whatever. And then that’s what you’re basically giving someone is like just one platform and you can trick it out however you want, and then you’re always have the same point of contact if something goes wrong.

Matty: It’s an easy.

Wade: Call. Was the spin up time for that? So from the time that you guys decided, okay, we’re going to do the P3 to the time where you’re like, actually, I know you guys are launching it at shot show. Is that the plan? Yeah. Yeah.

Matty: So so we’ll go loud with it. January 6th is is the update for all the bolt guns. So it’s not just the Fx3. That’s the big one right. The most noise about but the element and the slam and the hit are also having action updates. So there’s a bunch of stuff that goes into there. And it’s details that may or may not be important to listeners of a business podcast, but there’s a bunch of things there. But from, hey, we want to change the Fx3. So Glen, put that out on social media, like looking for requests for what can we change from our customer base about three months ago. Wow. So here’s what we want to change. And now we’re now we are we have we jammed up several prototypes almost immediately and then fine tune those prototypes during the course of the hunting season, which ended up being great. So our quality control director shot one. Glenn. Shot one, I shot one. Eli Nightingale, our lead programmer, shot one. A couple other guys in the shop borrowed those same guns for their hunts. And then we’re able to come back with real time feedback. Hey, this happened. We need to strengthen this. We need to tweak this, we need to adjust this piece here, etc.. And we are turning parts right now to finish the guns that will be going to the show season. And then immediately those parts will end up being finished this week. Next week they’ll be turning parts for guns that are going to be ordered during the show season. So it’s a super truncated timetable. We talk about being flexible and maneuverable to go from, hey, I had this idea. Let’s see if anybody else you know feels that way, or if they like the FPS to how it is. Okay, let’s change these things to hey, three months later, we are now turning down finished product parts to to show to the world. And then next week we’ll turn in parts. For Joe Consumer. That’s a super fast turnaround time for in the firearms industry at least.

Wade: Oh it’s unbelievable. Unbelievably fast. That’s incredible. And and what’s what that tells me though, is that one. You guys know what you’re doing, obviously, right. Because there’s no there’s no there’s trial and error maybe in terms of like getting the prototypes going, but there’s not trial and error in terms of this is how we would fix this problem. This is the best way to do it. The second thing is that money’s attracted to speed in business. And so if you can flip something around that fast, that’s going to give you guys momentum into the show season for sure. Is the training part of your business for what you guys do, or is that something that you do on the side yourself specifically or for both?

Matty: So, so so part of the and we stumbled upon it on accident. Me and my brother Danny, we were in charge of kind of the sales team and the marketing team. And so I’m the guy on Instagram and he’s the guy that that does all of the big purchasers, Lipsey’s and RSR and shields and some of these big accounts that we have, and we travel around the country together and do trainings for these specific companies. And what we found in the course of doing these trainings is we can go and regurgitate a bunch of information about sequence products, but the bottom line is they can look that stuff up on their own or they already know it. These guys work at a gun store. They work at a gun counter. They know what’s on the market like they’ve done their own homework, particularly like shields. Guys are subject matter experts on the floor. They get a lot of time and money dumped into them to make them a better, more knowledgeable salesperson for shields in every different weapon system. So instead of just being another guy that’s regurgitating data, we make them a better shooter. So we take a new trick, we take a new system, we take a new tripod, we take something they haven’t really done before and then help them become a better shooter.

Matty: They go out and are successful with that. That immediately gets tied back to them on the sales floor, telling their customers about this good experience they had, how they had this new technique that made them twice as successful as they normally would have been. And inevitably, that always ends up getting tied back to a sequence product and results in a lot of sales for us. So it’s been an interesting form of training that we do there, where we’re not just teaching them about sequence, we’re just teaching them to be a better shooter. And that’s made us a lot of money over the last little while is because they tied those good experiences, those memorable, good experiences back to our products. And then we do a ton of training at Hat Creek, and I do that both for Hat Creek and for Seekins Precision. It’s a double dip scenario where I do a little bit of both, depending on who’s there and what the need is.

Wade: Yeah, let’s dive in a little bit deeper on that. The first thing we talked about is because it seems to me like what you’re doing is you’re saying, okay, this is another way that we can stand out from everybody else is that instead of just saying, like, hiring somebody like me to go sell it, right, be like, hey, I can sell anything, right? I can talk to you about it, whatever. But there’s 20 of me out there. Let’s actually give you value that other people can’t do. And we’re going to be like, like, come meet you where you are and then make you a better shooter. And we know how to do that. So obviously, if we know how to do that, we know what we’re doing on the other end, too. How did that strategy come to play? Like who came up with that? Was that just something that happened organically, or were you guys like, okay, we’re going to do this from one to many strategy and here’s how we’re going to do it.

Matty: It happened organically. We got invited to go to a thing at Scheels. They call it their gun use. So they bring a handful of reps in from every store that is in the gun business. And then they have five days where they have four, four hour or three four hour blocks every day, and they invite who they want to invite on the industry side. But if you think about it, it’s so that’s every pistol, every optic, every red dot, every long gun, every shotgun. Muzzleloader, like anything that is in the firearms section is stuff that they’re getting and they’re just getting it shotgunned at them over and over. So the first time we went, we got in. It was a last minute invite. Somebody fell out and let them know. So we boxed up everything and flew out super last minute. And we were the very last four hours of the very last day.

Wade: Oh man. That’s tough.

Matty: So we watched these poor guys just coming through and you could see it in their face. Right. They were just like, I can’t listen to one more specification on a on a system. Right. And so like we saw this first group come in and I’m a big, energetic, outgoing loud guy anyway. And I was like alright these guys are sucking. So I’m going to up my game and be a force multiplier. Right. I’m going to bring them to my level. We’re going to talk for two seconds about the weapon systems we provide and the lifetime warranty we have, and that’s the only thing I need you to remember is the lifetime warranty. Now let’s talk about shooting. Let’s get you guys doing something you’ve never done before. Who here has shot to 600 yards? Everybody raises their hand because the range goes up to 600 yards. Perfect. Who here shot a red dot on an AR out to 600 yards? Nobody. Awesome. You get on this gun, you get on this gun, you get on this gun. Here’s how we do it. This is what you’re looking for.

Matty: This is how we’re coming up with what the holdover is, etc. and then everybody had a great experience. They make all of their guys fill out like a critique form afterwards. Who do you not want to hear from again? What was the best? What was the worst? Et cetera. Et cetera. And far and in a way, even being dead last. On the last day, we still peered highest out of everybody because we just had a different mentality than shoot our guns. And if you have any questions, we’ll sit here and you can ask us. And so we rolled that into the next training and the next training. And it just it’s just evolved into this. Everyone knows now hey, if sequence is coming to teach us stuff like hardly any of it will be about sequence products. It will be about how to make you a better shooter. So that’s what we’ve done. We’ve we’ve incorporated tripods. We’ve incorporated all kinds of different things to help guys just be a little bit better than they were before. And that immediately turns into tangible revenue on our end.

Wade: So that is a really important business lesson because a couple of things went into play there. One is being able to call an audible right. Because you had to call two audibles. One, you had to say yes to like, yeah, we’ll fly out there at the last minute. We’ve never done it before. Sure. So that’s audible number one, because I’m sure you had other things that you had planned for that week or whatever it is that you were doing. Right. And then audible number two is like, read the room. So because so many people in that situation would have just been like, well, this sucks, but this is our first year. We’re last totem pole. That’s why we get the last day. So we’re just going to have to pay a price. And maybe in a couple of years we’ll get an earlier spot and we’ll be better. Like, no f that. We’re going to we’re going to call an audible. This is what we’re going to do. And the ability to take chances like that, I think also comes from the fact that you guys are a nimble organization. You’re able to make that call. The Glock rep is not doing that. And I’m not picking on Glock. That’s my gun. Right. So but that is one thing in business where I think smaller businesses sometimes think they’re at a disadvantage to bigger businesses, whereas I think that’s a bad mental take because you’re so much more nimble and you can take so many more chances that you can hit on a home run like that. Right? And because the cost to you guys is like, you’re not spending money on $1 billion in advertising, you’re not, you know, like you’re going person to person and you’re making a relationship. That person’s going to recommend you a year after you’re like, you know, once you get somebody in the firearms industry, there’s a strong trust bridge there. Like they will stick with you.

Matty: It’s a it’s an interesting industry to work in. And we try to continue to build those bridges initially and then strengthen them with every follow on conversation or training event that we do. And it takes up quite a bit of quite a bit of our time. We travel around a lot and do individual trainings, and word has gotten out and out enough now that guys are seeking that training out. It’s not something like, hey, we can do this if you would like. Like guys are filling up our inboxes with requests for we have the range. We have the time. You guys come out here and teach my staff. And it’s been a super fun event for us because we get to go out and shoot with the guys. And I love, like watching another shooter, like pick up something new that has just made them so much better. Like so. So we do a lot of tripod work in the hunting world. For whatever reason, tripods have been super slow to take on. They’re slow to set up, they’re heavy. I’m not going to carry that out in the woods. Okay, fine. But with five minutes of instruction, I can double your ethical distance. You can go from 250 to 500 yards in five minutes. If that’s not worth five minutes of somebody’s time, then to each his own.

Matty: But I’m going to be way more successful because I just doubled how far I can ethically shoot an animal. So that’s one of the big things that we have taken to our, you know, the other side of that bridge for these guys that we’re relying on to sell our product on the sales floor. Now, it’s not just, hey, yeah, we have all the specs on sequence. That’s easy. I can pull that up on my phone and show it to the guy that wants to buy that gun. Here’s what the weight is. Here’s what this is, here’s what that is. But he’s now engaged with that customer on a much more personal level of, hey, I did this at this range where I did this because I learned this from these guys and was successful this past hunting season with these, with this knowledge. Let me pass that knowledge on to you. And that guy is now able to build that same bridge and that same rapport with the end user. And that guy keeps coming back to that same sales rep. Now, like you said, that bond is very strong. They’ll come back and just get stuff from Bob scopes, rings, guns, whatever they’re only going to come back to that specific representative because in their mind, he has established himself as the subject matter expert there.

Wade: And I think that’s a really interesting fact. Like as a hunter, you can say, okay, well, like you said, I can double your distance. And if you’ve ever tried to go hunt and you’re frustrated spending all that time out there and not not getting an animal, right? And you’re like, oh man. Because if you can’t see how much that can improve your hunting in like three seconds, then I can’t do anything for you. Did you sit down and think about that, like, okay, well, what is the easiest thing that we can do to teach somebody to make them like the with the biggest gain, right. Was that literally just sit down like brainstorm that or again was that organic because that sounds like that was like in phase two you had phase one. You’re like, let’s do this. Ah, this is what we got. But then you said, it sounds to me like you sat down and said, all right, well, what’s the simplest thing I can do in five minutes to make somebody better? Right. And that’s what about tripods? It’s like, okay.

Matty: Yeah, we looked at, hey, why did we pair so high? Right? Yes. We’re loud. Yes. We’re high fiving everybody and giving them that immediate shock of like, you guys are almost there. I know we’re the last stop. Like, it’s okay. But we looked at okay, so we were successful because they got to learn something new. How do we now roll that into the next phase of training? Tripods is something that I teach military guys all the time, right? Like tripods have taken over the military world and the competition world by storm. But they’re slow to trickle into the hunting world due to some prejudices or whatever. Or like, oh, I bought this tripod, and then I never practiced with it, so I couldn’t set it up in time like so. But that one was a super easy target for us to get because we just sat down and like, how do we make a guy a better shooter? Tripods are the immediate answer. It is a guaranteed shooting position regardless of where you’re at in the country.

Wade: Well, I think on the hunting side, it’s generational, right? Because your dad taught you to. Most people in the hunting like arc dad took you out. Dad taught you. Dad gave me my first 12 years old. Dad gave me my, you know, 20 gauge, single shot ducks, unlimited shotgun, you know what I’m saying? So he didn’t give me a tripod, you know what I mean? Like, yeah. So it and and as you graduate to deer no tripod. So that’s probably what it is. But that being said, it’s like if you can like that’s an opportunity for you because that’s nobody’s doing it and you guys are doing it. So I think that’s amazing. So yeah, it worked out.

Matty: It’s worked out very well for us.

Wade: Well, I’m excited to see I think I’m going to be at Joshua this year. So I will come say hi. If I’m over there, please.

Matty: Do swing by the booth. It’s going to be.

Wade: Cool, but I would love to have you running up on time right now, but I would love to have you on the show again, just to see the arc of what you guys are doing, because you guys are doing a lot of really cool things. And I know that people, if they listen close to this podcast, will learn a lot for their firearms business. How do people find you? What’s the best if they have a question? What’s the best way to to send you guys an email? Or like, where are you on socials? Give me all the contact information. Yeah.

Matty: So you can get us obviously the website is online Seekins Precision Comm. You can get us on the social media platforms. Instagram seems to be the one we get a lot of messages on Facebook. It’s seekins precision underscore official. So there’s a couple other fan accounts or whatever else. But like all you got to do is look for this ridiculous guy among most of the media stuff. So. So if you’re seeing those pictures, then you’re on the right one. You can DM us there, or you can email in questions to sales at seekins. Precision.com. And that goes to an inbox that goes straight to me. And then my four guys that work right here as the in house sales team at at Seekins HQ. And we’ll get any questions you guys have answered up for you. No problem. And I know.

Wade: It’s on the shirt, but people might be listening without the video. And seekins is spelled s e e k I n s. And we’ll have that on the podcast goes up. I actually could talk for another hour, but we’re running up on time and like stay after when I click this off. Because I want to ask you a quick question, but really enjoyed having you on the show today. I learned a ton today, and I’m really going to be ruminating on a lot of what you guys are doing because I think it’s you’re really doing some cool stuff. So thanks for coming on today.

Matty: Thank you so much.

Wade: All right, brother, we’ll talk soon. You’ve been listening to the Tactical Business Show by TacticalPay.com. Join us again next episode as we explore what it takes to be a business success in the firearms industry.